Virgin America: Experience Virgin America BTS

A cinematic tour of an aircraft.

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Virgin America and agency Eleven introduce a brand-new website for the airline, which uses flashy graphics and slick navigation to highlight the company's next generation cabins. A cinematic tour through the aircraft can be taken via the site, which features its most frequent travelers as "talent." But they aren't your usual celebrities. Instead, the people featured on the site are some of Silicon Valley's biggest influencers, including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee. They're scattered throughout the site, watching movies (check out the none-too-subtle Hunger Games reference) and enjoying the live-TV offered on board.

The tech stars also curated parts of the actual flight experience. For example, Pitchfork's Ryan Schreiber curated the flight's music library, and Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Groupe worked on the sandwiches offered on board.

While gorgeous to look at, parts of the site seem a tad gratuitous -- there for the flair, not for the function. Read more about the campaign, which also includes OOH elements, over on

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Sep 05, 2012
Eleven Inc. San Francisco
Virgin America
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