Creativity

Weirdest Kicks Ever? Virgin America Made a Pair of Shoes to Look Like Its First Class Cabin

Sneakers With Wi-Fi and a Phone Charger Will Be Auctioned on eBay

By Alexandra Jardine. Published on Oct 13, 2016

Editor's Pick

Virgin America is promoting the features of its First Class cabin by creating a one-off pair of sneakers that's supposed to have all the attributes of flying in the cabin.

The sneakers, created by agency Eleven, are made of Italian white leather to match Virgin America's first class seats, and are claimed to be the only shoes ever created that boast WiFi, moodlighting, a video display, and a built-in phone charger.

There is only one pair available and they are being auctioned on eBay for charity (the proceeds going to Soles4Souls, a non-profit charity committed to fighting poverty through the distribution of shoes and clothing.)

Mike McKay, chief creative officer at Eleven, explained: "Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience. So we wanted to showcase the airline's features in a unique way -- so our target would actually take notice."

We love the idea of sneakers with WiFi. But if you wear these shoes to the airport will you still have to remove them for TSA?

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About

Credits

Date
Oct 13, 2016
Agency:
Eleven Inc. San Francisco
Chief Creative Officer:
Mike McKay
Client:
Virgin America
Creative Director:
Ricard Valero
Creative Director:
Chad Leitz
Design and Manufacturing:
Searchndesign
Senior Copywriter:
Jon Korn
Senior Art Director:
Jeremy Diessner
Copywriter (Social Media):
Julie Blakley
Social Art Director:
Jacob Hellstrom
Producer:
Calvin Wan
Creative Technologist:
Anderson Oliveira
Editor:
Chris Caceres
Activation Director:
Fiona Su
Social Media Strategist:
Jessica Gast
Account Management:
Lily Byrne
Account Management:
Lizzie Imboden

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