Creativity

Virgin America: Flying is Believing

Not to be confused with Everybody Loves Raymond or "Nobody doesn't like Sara Lee," Virgin America's print and wildposting campaign, seen in New York, L.A. and San Francisco, exploits what are pur

Published on Aug 03, 2007

Editor's Pick

Not to be confused with Everybody Loves Raymond or "Nobody doesn't like Sara Lee," Virgin America's print and wildposting campaign, seen in New York, L.A. and San Francisco, exploits what are purported to be some general truths about people's preferences. "When we started looking at the product features that differentiate Virgin America, we were smacked violently over the head with the notion that those features are universally liked," explains Anomaly ECD Mike Byrne. "Everybody likes to eat when they want to eat. You can’t argue with that. And you can eat whenever you want on a Virgin America plane. And they have plugs at every seat. Who in their right mind doesn’t like plugs?" Even better is getting to plug something in while you're eating in a massaging chair, and apparently you can do that on a Virgin America plane, too. Speaking of plugging in, illustrator Ian Ghent, Byrne notes, is an Anomaly art director whose work on this campaign "is an example of us trying to make everything in-house."

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About

Credits

Date
Aug 03, 2007
Client:
Virgin America
Agency:
Anomaly
Executive Creative Director/Copywriter:
Mike Byrne
Art Director:
Kim Haxton
Illustrator:
Ian Ghent

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