Creativity

Virgin Atlantic: A Magazine for Plane Folk

Leave it to Virgin Atlantic and Crispin Porter + Bogusky to come up with the perfect trendy name for what might be called a pre-flight mag: Jetrosexual. It's not an in-flight mag, but rather "a small-format lifestyle book offe

Published on Sep 30, 2004

Editor's Pick

Leave it to Virgin Atlantic and Crispin Porter + Bogusky to come up with the perfect trendy name for what might be called a pre-flight mag: Jetrosexual. It's not an in-flight mag, but rather "a small-format lifestyle book offered on a complimentary basis at airports throughout the country," explains Crispin CD Andrew Keller. It has a $7.99 price on it, however. "Future issues are in development," notes Keller. "Think of it as a free coffee table book that gives a glimpse into the lifestyle of a jetsetter." Does it ever. Virgin makes its primo business-class experience seem so damn jet-set sexy, it's like when you're not being coddled by them on the plane or in one of their hip airport lounges, you get severe ground lag. "The premiere issue was created to identify and reflect a new genre of air traveler," adds Keller. "They're the entrepreneurs, artists, musicians and others who move through time zones, spreading culture and commerce wherever they go. This magazine defines and gives a voice to this new group."

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About

Credits

Date
Sep 30, 2004
Client:
Virgin Atlantic
Executive Creative Director:
Alex Bogusky
Creative Director:
Andrew Keller
Creative Director:
Bill Wright
Art Director:
Geordie Stephens
Art Director:
Tiffany Kosel
Copywriter:
Bill Wright
Copywriter:
Warren Berger
Copywriter:
Rob Reilly
Graphic Designer:
Graham Clifford
Print Producer:
Barrie Bamberg
Photographer/Art Buyer:
Sebastian Gray
Agency:
Crispin Porter + Bogusky

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