Creativity

Virgin Atlantic: Flying in the Face of Ordinary

Is that superman? No, it's your flight attendant.

Published on Jan 02, 2013

Editor's Pick

Next time you fly Virgin Atlantic, keep an eye out for the superhuman skills exhibited by your flight crew. They include lightning-fast reflexes, the ability to portend the future, more. RKCR/Y&R's newest film for the airline begins with a gorgeous montage of super-talented kids that we'd be lucky to have as superheroes. Unfortunately (or perhaps fortunately, considering the state of air travel today) they end up going to work for Virgin Atlantic, where they deliver unforgettable experiences for passengers.

The film, shot by Antoine Bardou-Jacquet at Partizan is a new global positioning for the airline, and will be in :30, :60 and :90 television cuts as well as in cinema. It is shot in a glamorous, cinematic trailer style, and we can only hope some of that attitude translates to the airline's actual service as well.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 02, 2013
Agency:
RKCR/Y&R
Client:
Virgin Atlantic
Director:
Antoine Bardou-Jacquet
ECD:
Mark Roalfe
Agency Producer:
Jody Allison
Prod. Co.:
Partizan
Producer:
David Stewart
Editor:
Bill Smedley
Edit:
Work Post
Post:
MPC
Sound:
Wave

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.