Next time you fly Virgin Atlantic, keep an eye out for the superhuman skills exhibited by your flight crew. They include lightning-fast reflexes, the ability to portend the future, more. RKCR/Y&R's newest film for the airline begins with a gorgeous montage of super-talented kids that we'd be lucky to have as superheroes. Unfortunately (or perhaps fortunately, considering the state of air travel today) they end up going to work for Virgin Atlantic, where they deliver unforgettable experiences for passengers.
The film, shot by Antoine Bardou-Jacquet at Partizan is a new global positioning for the airline, and will be in :30, :60 and :90 television cuts as well as in cinema. It is shot in a glamorous, cinematic trailer style, and we can only hope some of that attitude translates to the airline's actual service as well.
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