Creativity

Virgin Atlantic: Goodnight Moon for the Jet Set

Via Crispin Porter + Bogusky, Virgin Atlantic Airways is kind enough to give some of its customers the in-flight equivalent of Goodnight Moon. It's called Night-Night Jet Set, Night-Night, and it was created fo

Published on Feb 27, 2004

Editor's Pick

Via Crispin Porter + Bogusky, Virgin Atlantic Airways is kind enough to give some of its customers the in-flight equivalent of Goodnight Moon. It's called Night-Night Jet Set, Night-Night, and it was created for "upper class passengers," explains Crispin's manager of agency communications Steve Sapka. "It celebrates the sleep ritual that Virgin Atlantic has mastered in the largest flying bed in upper/business class. The book is placed on the bed at 'turndown,' by the flight attendant." Wow, what an airline. How long before they offer a business-class bordello? Some pages from the book are seen here.

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About

Credits

Date
Feb 27, 2004
Production Manager:
Barrie Bamberg
Art Director:
Dave Swartz
Copywriter:
Mike Lear
Creative Director:
Andrew Keller
Executive Creative Director:
Alex Bogusky
Client:
Virgin Atlantic
Agency:
Crispin Porter + Bogusky

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