Virgin Atlantic: Lipstick

A Virgin Atlantic-branded lip smacker.

Published on

Editor's Pick

Virgin Atlantic is launching its own lipstick line -- a red shade that will match the cabin crew's uniforms and will also contain a special 'pearl powder' that will hydrate the lips of frequent flyers.

The shade is called 'Upper Class Red,' a moniker which makes us wonder whether airlines will ever let go of the elitist lenses through which they seem to look at the world. Created by bareMinerals, it will be worn by the cabin crew and will also be available for passengers to buy, either on board or through stores that stock bareMinerals.

The gloss was created to launch the airline's newly designed Upper Class Cabin, and all female cabin crew will sport the shade onboard the first flight featuring the cabin from London to New York. Those aboard that special A330 will get a free lipstick.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 28, 2012
Client:
Virgin Atlantic
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age