Creativity

Virgin Atlantic Upgrades a New York City Bench

Get a taste of 'Upper Class'

Published on Jul 03, 2013

Editor's Pick

A New York park bench -- generally the site of random body fluids and stuck on chewing gum -- gets an upgrade thanks to Virgin Atlantic. The airline placed a special red bench in the city, and once people sat on it, they got treated to a very special, uniquely Virgin experience that mimicked what one might expect on the flight. The 'Upper Class Bench' won a Silver Lion at Cannes this year, in the PR category. 

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About

Credits

Date
Jul 03, 2013
Client:
Virgin Atlantic

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