Creativity

Virgin Atlantic Brings Your Big Idea to Life in Bold Campaign From Adam & Eve/DDB

Ad Marks U.K. Agency's Debut Work for Airline

Published on Jan 05, 2015

Editor's Pick

After winning global creative duties on Virgin Atlantic from RKCR/Y&R last August, Adam & Eve/DDB debuts its first brand campaign "Let it Fly" for the airline, featuring this bold ad directed by Sam Brown of Rogue Films. The film depicts Virgin as the platform for getting one man's ambitions off the ground, helping his brilliant idea "take off" in the face of various obstacles.

The effort moves the marketer's messaging to a focus on consumers with the idea that "the world doesn't come to you, so go to it," Virgin explained in a statement. "This campaign is a real step change in how we express ourselves creatively," added Virgin Atlantic Head of Brand Engagement Hamish Rickman. "We'll always be a challenger brand but for this campaign, instead of challenging the competition, we are challenging ourselves and the customer to 'Let it Fly.'"

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About

Credits

Date
Jan 05, 2015
Agency:
Adam & Eve/DDB London
Client:
Virgin Atlantic
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Planner:
Toby Harrison
Media Agency:
MGOMD
Production Company:
Rogue Films
Director:
Sam Brown
Editor:
Amanda James
Voiceover:
Andy Serkis
Post-Production:
MPC-LA
Audio Post-Production:
Wave

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