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Virgin Atlantic: Your Airline's Got It

A big production number for Virgin Atlantic

Virgin Atlantic and RKCY/Y&R London have broken the airline's first all-singing, all dancing, global TV spot.

The...unusual spot, directed by Traktor, presents a surrealist-tinged vision of the Virgin flying experience, complete with flight attendant giantesses and business travelers pole dancing around huge forks.

The spot features a rendition of the song, Feeling Good from the band Muse.

Subscribe to these comments. Member Ratings and Comments

Average user rating:
3.80
Number of user ratings:
5
Rated 3.00 Reminds me of the old 007 intros. 
beardo, October 1st, 2010 01:18:59 pm
Rated 4.50 I wanted not to like it, but in the end it won me over. 
NadaPuis, October 2nd, 2010 08:31:40 pm
Rated 2.50 Definitely very Bond-esque. Complete with the diving silhouettes and martini reference. Props for decent production value though. 
brianjung, October 3rd, 2010 07:22:41 pm
The equivalent of a collage in a print ad. No idea. Expected a lot better from an agency with a decent creative reputation. 
Farrokh22, October 3rd, 2010 11:54:25 pm
Rated 4.00 What makes it brilliant, is that it would be absolutely so very very wrong for every other airline. 
maxgodsil, October 4th, 2010 09:59:54 pm
Rated 5.00 Beautiful. Agree with "he's-so-nice!". And the shoe mishap in the last second makes it all twice as likable. 
enno108, October 5th, 2010 05:05:05 pm

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Full Credits

Agency:
RKCR/Y&R
Client:
Virgin Atlantic
Executive Creative Director:
Mark Roalfe
Producer:
Jody Allison
Director:
Traktor
Production Company:
Partizan
Producer:
David Stewart @ Partisan
Post Production:
MPC

Date

Oct 01, 2010

Category

TVC

Genre

Visual

Tags

airlines

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