Creativity

Virgin Digital: Heavy

As part of the campaign created by agency Ground Zero to promote the new online digital music service from Virgin, visitors to Heavy.com can try their hand at a

Published on Nov 28, 2005

Editor's Pick

As part of the campaign created by agency Ground Zero to promote the new online digital music service from Virgin, visitors to Heavy.com can try their hand at a contest that puts their music knowledge to the test. Using a virtual magnifying glass, music-lovers are challenged to find the 74 band or artist names hidden within the intricately-painted Virgin Digital print ad. Sharp-eyed contestants can win rocking prizes like an Alienware computer or MP3 players equipped with free tunes from Virgindigital.com.

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About

Credits

Date
Nov 28, 2005
Client:
Virgin Digital
Creative Director:
Court Crandall
Art Director:
Rodrigo Butori
Copywriter:
Kristina Slade
Brand Director:
Kelli Stam
Brand Manager:
Lauren Goldberg
Print Producer:
Linda Ehrke
Photographer:
Vincent Dixon
Retoucher:
Catherine Chauvet
Agency:
Ground Zero Los Angeles

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