Creativity

Usain Bolt Shows Off His Moves in Virgin Media's Music Video

Could Dance Music Be His Next Career?

By Alexandra Jardine. Published on Aug 23, 2016

Editor's Pick

Everyone's asking what's next for Usain Bolt after winning the triple triple -- playing for Manchester United? Javelin throwing? -- but maybe dance music is where it's at.

Virgin Media, which just before the Olympics launched an ad that paid tribute to Bolt's world record with a series of 9.58 second sequences, has now released a music video, a debut single by U.K. duo the Arch Birds, in which Bolt shows off his funky moves. It was shot on location by agency BBH and director Seb Edwards at Academy at the same time as the ad, and, with the title "Be the Fastest," presumably Virgin waited until after Bolt had confirmed his status as the world's fastest man to release it.

Bolt's no stranger to music-driven performances. Just recently, he also threw down some vocals for a Digicell campaign.

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About

Credits

Date
Aug 23, 2016
Agency:
BBH London
Client:
Virgin Media
Creative:
Adrian Thomas
Creative:
Andrew Stone
Creative Director:
Chris Lawson
Executive Creative Director:
Nick Gill
Chief Production Officer:
Davud Karbassioun
Strategist:
Becky Dailey
Strategy Director:
Elle Graham-Dixon
Business Lead:
Zoe Verrion
Account Manager:
Graham Moffat
Account Director:
Valdemar Domingos
Company:
The Most Radicalist Black Sheep Music
Head of Music:
Ayla Owen
Deputy Head of Music:
Julz Baldwin
Agency Producer:
Alen Grebovic
Agency Producer:
Sarah Finnigan Walsh
Production Company:
Academy
Director:
Seb Edwards
Post Production:
ETC
Editing House:
Trim
Editor:
Elise Butt
Sound:
Factory
Designer:
June Frangue
Designer:
Adam Kammin

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