An Owl Joins the Cast of 'Orange Is the New Black' in Virgin Media Spot

Brand's Mascot Interacts With Characters From Netflix Show

Published on Jun 10, 2015

Editor's Pick

An owl joins the inmates at Litchfield Prison in this U.K. ad from Virgin Media, promoting the new series of "Orange Is the New Black" on Netflix.

In the spot, by BBH London, the owl character Ally McNab, who's appeared in previous brand campaign spots, is watching the show when she gets arrested for a crime in her past. The spot then humorously mixes clips from the show with new footage and "interviews" with other inmates (Netflix having permitted Virgin Media to be one of the first U.K. brands to create branded content starring the characters.)

It was produced, directed and edited by Black Sheep Studios, BBH London's in-house production unit which launched at the start of this year.

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Jun 10, 2015
BBH London
Virgin Media
Virgin Media Head of brand advertising & sponsorship:
Ellie Tory
Partnership Marketing Lead:
Rob Cannon
BBH Creative Team:
Dan Morris
BBH Creative Team:
Charlene Chandrasekaran
BBH Creative Director:
Tom Drew
BBH Creative Director:
Uche Ezugwu
BBH Strategist:
Elle Graham-Dixon
BBH Account Team:
Phil Lloyd Production Company
BBH Account Team:
Black Sheep Studios
Editing House:
Black Sheep Studios
Post Production:
Outpost VFX

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