We see how Richard Branson's innovative bent--as well as his mustache--was there right from the start in this new Virgin Mobile campaign "A Higher Calling" from Mother N.Y. and directed by Traktor. A spot follows the young Branson, trying to fulfill his entrepreneurial vision for Virgin Mobile, even as a child. The campaign also includes a message from today's Branson at the Virgin Mobile USA site, where he talks about offering a better kind of phone company--and unlimited data and messaging for just $35 a month. To coincide with the campaign, Virgin Mobile is launching Virgin Mobile Live, an online platform accessible via Facebok Tumblr and Pinterest that features original content like streamed video, music, images and infographics.
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