Creativity

Control this Video With the Power of Your Eyes

Virgin Mobile USA and Mother NY debut interactive Youtube film that responds to blinks

Published on Sep 16, 2013

Editor's Pick

Virgin Mobile USA tapped Mother New York to create this Youtube video whose scenes you could change simply by blinking. The film is meant to showcase the brand's low-price monthly alternative to costly plans, but instead of the regurgitating the typical product offering-speak in a typical ad, twenty-five different films, in about two million combinations make the message fresh and new, every time. The agency worked with rehabstudio, who created a mekanism that allows the computer camera to read blinks specifically. Greencard Pictures' Duncan Skiles shot the majority of the films, which include everything from a high-speed car chase to a signing gorilla. Read more about the effort in Behind the Work.

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About

Credits

Date
Sep 16, 2013
Agency:
Mother New York
Agency:
Mother New York
Client:
Virgin Mobile
Digital Production Company:
rehabstudio
Digital Production Company:
rehabstudio
Director:
Duncan Skiles
Director:
Duncan Skiles
Production Company:
GreenCard Pictures
Production Company:
GreenCard Pictures

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