Virgin Mobile USA tapped Mother New York to create this Youtube video whose scenes you could change simply by blinking. The film is meant to showcase the brand's low-price monthly alternative to costly plans, but instead of the regurgitating the typical product offering-speak in a typical ad, twenty-five different films, in about two million combinations make the message fresh and new, every time. The agency worked with rehabstudio, who created a mekanism that allows the computer camera to read blinks specifically. Greencard Pictures' Duncan Skiles shot the majority of the films, which include everything from a high-speed car chase to a signing gorilla. Read more about the effort in Behind the Work.
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