Virgin Mobile: Enlightenment Kit

In the continuing cell phone war of teens vs. parents, Virgin Mobile is helping the kids fight the good fight, providing the Enlightenment Kit. The kit contains such persuasion tools as Power Point presentations, stickers, posters, iron-on t-shirt gr

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In the continuing cell phone war of teens vs. parents, Virgin Mobile is helping the kids fight the good fight, providing the Enlightenment Kit. The kit contains such persuasion tools as Power Point presentations, stickers, posters, iron-on t-shirt graphics and pre-written e-mails. According to the agency, "The site will continue to be updated with more complex and creative sales solutions until even the toughest parent is sold."
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About

Credits
Date
Sep 20, 2005
Interactive Agency:
The Barbarian Group
Client:
Virgin Mobile
Creative Director:
Linus Karlsson
Creative Director:
Paul Malmstrom
Art Director:
Rob Baird
Art Director:
Dylan Bernd
Copywriter:
Allon Tatarka
Illustrator:
Henrik Walse
Photographer:
Clay Enos
Agency:
Mother New York
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