Creativity

Virgin Radio: Louder is Better

Pardon my French.

Published on Oct 05, 2011

Editor's Pick

French radio station Virgin is debuting a new strapline, "Louder is Better," with television spots that tickle your funny bone, featuringa French mother inadvertently lip-syncing along to the Black Eyed Peas. A dedicated YouTube channel also lets users play around with the volume, where the content of the video gets crazier as the volume increases.

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Credits

Date
Oct 05, 2011
Agency:
Buzzman
Client:
Virgin Radio
Creative Director:
Georges Mohammed-Chérif
Art Director:
We Are From L.A.
Copywriter:
We Are From L.A.
TV Producer:
Vanessa Barbel
TV Producer:
Elodie Jonquille
TV Producer:
Elodie Poupeau
Art Buyer:
Vanessa Barbel
Art Buyer:
Elodie Jonquille
Art Buyer:
Elodie Poupeau
Digital Producer:
Laurent Marcus
Digital Producer:
Julie Bourges
Film Production:
Iconoclast
Film Director:
We Are From L.A.
Web Production:
Lumini

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