Virgin Trains: Go Greener

While the amount of features and interactive touch points leave something to be desired, the Glue London-created site for Virgin Trains urges U.K. citizens to "go greener, go cheaper" by traveling via Richard Branson's railw

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While the amount of features and interactive touch points leave something to be desired, the Glue London-created site for Virgin Trains urges U.K. citizens to "go greener, go cheaper" by traveling via Richard Branson's railway service.

Sales emphasis aside, the site features two humans dressed as a flora and a fauna, as they address the nation via several videos on how they and their wildlife brethren's lives have been reshaped by climate change and an environmentally-unfriendly mindset. Though the somewhat humorous videos are the dominant visual aspect of the site, other sections include a red & black-animated box that provides facts on how Virgin Trains employs green strategies.
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About

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Date
Oct 03, 2007
Client:
Virgin Trains
Agency:
Glue
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