Creativity

Virgin Trains: Go Greener

While the amount of features and interactive touch points leave something to be desired, the Glue London-created site for Virgin Trains urges U.K. citizens to "go greener, go cheaper" by traveling via Richard Branson's railw

Published on Oct 03, 2007

Editor's Pick

While the amount of features and interactive touch points leave something to be desired, the Glue London-created site for Virgin Trains urges U.K. citizens to "go greener, go cheaper" by traveling via Richard Branson's railway service.

Sales emphasis aside, the site features two humans dressed as a flora and a fauna, as they address the nation via several videos on how they and their wildlife brethren's lives have been reshaped by climate change and an environmentally-unfriendly mindset. Though the somewhat humorous videos are the dominant visual aspect of the site, other sections include a red & black-animated box that provides facts on how Virgin Trains employs green strategies.

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About

Credits

Date
Oct 03, 2007
Client:
Virgin Trains
Agency:
Glue

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