Creativity

What on Earth Are These Couples Describing? Clue: It's Totally Safe for Work

A Campaign for Train Travel Gets Suggestive

By Alexandra Jardine. Published on Oct 24, 2016

Editor's Pick

In a new social media campaign from the U.K's Virgin Trains, couples appear to be describing their sex lives -- but that's all down to some clever editing.

It's only at the end of the videos that it's revealed that in fact, they are describing their positive experiences traveling by train versus negative experiences in the plane or car. Suggestive lines like "we like to be face to face," "I hate all that fumbling" and "When it's over, I'm exhausted and a bit clammy," are in fact entirely innocent (although we wonder what on earth they were being asked to extract those responses).

The ads, by TMW Unlimited, were directed by Nick Collett at Salt TV and are running online, including on Facebook.

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About

Credits

Date
Oct 24, 2016
Agency:
TMW Unlimited
Client:
Virgin Trains

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