Virginia Museum of Fine Arts: The Chihuly App

Blow glass on your iPhone.

Published on

Editor's Pick

Glassblowing, when seen in person, is a beautiful experience -- watching artists bring their creations to life using just their breaths. For the Virginia Museum of Fine Arts' Dale Chihuly exhibit, The Martin Agency tries to bring that experience to your phone with "The Chihuly App," inspired by the glassblower's work.

The iOS app, created in partnership with unit9, lets you design your own virtual creations using just your iPhone's microphone. You can pick three distinct Chihuly forms: Firo, Macchia or Seaforms. Then, blow into the phone to change the shape of the virtual glass and create a piece of art, which can then be shared on social media and onto VMFA's Facebook page.

The effort is the agency's attempt to diversify the audience for Chihuly's glass art, and bring it into modernity that might appeal to a yougner demographic. The exhibit will run until February 2013.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 05, 2012
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Virginia Museum of Fine Arts
Associate Creative Director/Design:
Lionel Bui
Associate Creative Director/Copywriter:
David Muhlenfeld
Associate Creative Director:
Will Esparza
Senior Designer:
Mark Brye
Senior Digital Producer:
Travis Smith
Senior Developer:
Zack Ensign
Senior Print Producer:
Paul Martin
Senior Studio Artist:
Ben Eley
Media Group Director/Engagement Team:
Randy Freisner
Associate Planning Director/Engagement Team:
Brandy Everhart
Creative Hybrid:
Chaucer Barnes
Media Engagement Planner:
Andrew Werner
Media Planner/Digital Engagement:
Megan Foley
Community Manager:
Christina Dick
Production Company:
Unit9
Technical Director:
Gilles Boisselet
Producer:
Suyin Looui
Technical Lead:
Dimitris Doukas
Lead Developer:
Andrew Oaten
Designer:
Lok Neville Lee
UX:
Stephan Bischof
QA:
Peter Law

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age