Creativity

Usain Bolt Turns Soccer Player in Visa's World Cup Effort

Athlete Travels From Jamaica to Brazil in Global Spot

Published on Jun 02, 2014

Editor's Pick

Usain Bolt is not known for his soccer prowess. But in Visa Europe's World Cup spot, unveiled this weekend, the Jamaican sprinter travels to Brazil via a kickabout with some kids on the Copacabana beach -- before sneaking into the World Cup stadium at the end. The spot, by Saatchi & Saatchi London, will run across 22 markets until the end of the tournament.

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Credits

Date
Jun 02, 2014
Agency:
Saatchi & Saatchi London
Client:
Visa
Visual Effects:
MPC
Grade:
Jean-Clément Soret
Animation:
Passion
Animation Director:
Lobo

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