Visa Channels Amelia Earhart to Celebrate Olympic Debut of Women's Ski-Jumping

Athlete Sarah Hendrickson Stars in Moving New Spot Via BBDO N.Y.

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The 2014 Winter Olympics in Sochi will see the debut of Women's Ski Jumping. To mark the occasion, BBDO New York debuts this majestic spot starring ski jumper Sarah Hendrickson. The contemplative film, directed by Michael Spiccia of Arts & Sciences, quietly captures Ms. Hendrickson's reflective moments as she prepares to make, presumably, her first leap in the game. To heighten the emotional intensity, a 1937 speech by Amelia Earhart about why the legendary aviator wants to fly serves as the audio backdrop.

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About

Credits
Date
Jan 13, 2014
Agency:
BBDO New York
Client:
Visa
Director:
Michael Spiccia
Worldwide CCO:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Toygar Bazarkaya
Executive Creative Director:
Don Schneider
Senior CD/Copywriter:
Grant Smith
Senior CD/Art Director:
Danilo Boer
Group Executive Producer:
Brian Mitchell
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Angelo Ferrugia
Associate Producer:
Georgie Turner
Production Company:
Arts & Sciences
Director:
Michael Spiccia
Director of Photography:
Ross Emery
Producer:
Ben Scandrett-Smith
Line Producer:
Pat Harris
Editor:
Rich Orrick
Editorial Company:
Work Post
Assistant Editor:
Ellie McNaughton
Color:
The Mill
Colorist:
Seamus O'Kane
VFX:
The Mill - New York
VFX Supervisor:
Angus Kneale
Executive Producer:
Verity Grantham
Senior Producer:
Rachel Trillo
VFX Lead:
Cory Brown
Sound Design:
Barking Owl
Executive Producer:
Kelly Bayett
Audio Mix:
Sound Lounge
Audio Mixer:
Tom Jucarone

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