Creativity

Grandpa Is Unstoppable in Visa's Latest Spot

Campaign promotes new online and mobile payment system

Published on Jun 05, 2013

Editor's Pick

A grandfather gets a new lease of life in this spot by Saatchi & Saatchi London promoting Visa's online, mobile and contactless payment system, "Flow Faster". The upbeat campaign, launching in markets including the UK, France, Poland, Spain, Italy and Germany, shows how the ease of using the system lets him recapture his youth (to the soundtrack of Queen's Don't Stop Me Now) on his way to the hospital to meet his new grandchild.

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About

Credits

Date
Jun 05, 2013
Agency:
Saatchi & Saatchi
Client:
Visa
Executive Creative Director:
Paul Silburn
Executive Creative:
Kate Stanners
Copywriter:
Gavin Torrance
Art Director & Design:
Danny Hunt
Producer:
Kate O'Mulloy
Media Buying Agency:
MEC
Production Company:
Partizan - London
Director:
Traktor
Post Production Company:
MPC-LA
Audio Post Production:
Wave
Marketing:
Mariano DIma
Marketing:
Colin Clarke

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