NFL's First Openly Gay Player Michael Sam Tapped for VISA Commercial

Spot by MRY Comes One Day After NFL Draft

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Editor's Pick

Visa continues riding the inclusive wave with its new campaign "Everywhere you want to be." Released on Friday, the credit card company's new commercial focuses on Michael Sam as a football player -- not as the NFL's first openly-gay player.

The spot was a timely move, as Mr. Sam was drafted to the St. Louis Rams during the seventh and final round on Saturday.

The script, narrated by Mr. Sam himself, tells the story of what he is and should be known for his flaws and feats on the playing field -- nothing more.

The spot was created out of MRY and directed by Daniel Garcia out of Decon.

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May 09, 2014
Chief Creative Officer:
David Weinstock
Chief Innovation Officer:
Matt Rednor
Creative Director:
Victor Sie
Associate CD:
Josh Young
Associate CD:
Ben Waldman
Senior Art Director:
Drew Jaz
Eli Pakier
Strategy Director:
Eli Pakier
Associate Strategist:
Toni Dawkins
Exec. Dir. Content Production:
Jody Girgenti
Senior Producer:
Heather Brown
Samantha McGrane
Client Partner:
Sarah Rinehimer
Production Company:
Daniel Garcia
Exec Producer:
Misha Louy
Supervising Producer:
Cynthia Angel
Line Producer:
Ian Blain
Jeffrey Kim
Post Company:
Sr Post Producer:
Cynthia Angel
Sarah Stuve
Music Supervisor:
Mina Louy
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