Creativity

Visa: Life Takes Visa

Jettisoning its old tagline of "Everywhere you want to be," Visa is choosing life with its new motto, "Life Takes Visa," and with it, digital firm AKQA created the interactive atmosphere imploring the benefits of the card.

Published on Sep 21, 2007

Editor's Pick

Jettisoning its old tagline of "Everywhere you want to be," Visa is choosing life with its new motto, "Life Takes Visa," and with it, digital firm AKQA created the interactive atmosphere imploring the benefits of the card. Bringing the colorful print ads to a more engaging light, the site allows visitors to click through the handful of designs displayed, opening a door to bevy of videos and blogs catering to everyone from fashionistas to technocentrics and sports fans. With a total of seven digital magazines, AKQA is emphasizing a “Watch and Buy” mantra to consumers, showing there's more to the swipe of a Visa card.

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About

Credits

Date
Sep 21, 2007
Agency:
AKQA San Francisco
Creative:
Bob Pullum
Creative:
Dan Ligon
Client:
Visa
Creative:
Jamie Attfield
Creative:
Sari Hamman
Creative:
Jason Apaliski
Creative:
Karen Hutchinson
Creative:
Garson Kwan
Creative:
Edvin Lee
Creative:
Diana Povieng
Creative:
Terry Lee
Creative:
Garth Williams
Creative:
Amanda Hughes
Creative:
James de Jesus

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