Creativity

Visa: Ned's Journey to the Super Bowl

Why can't it be me?!

Published on Nov 07, 2011

Editor's Pick

To advertise a Visa promotionthat will give lucky cardholders 10 Super Bowl XLVI tickets, Visa premiers a long-form web film directed by Stacy Wall that shows how crazy it can get when someone does win the coveted tickets.

The campaign has also launched two television commercials that are abbreviated versions of the long film. In the coming weeks, webisodes featuring the winner, Ned, and his friends, will also debut.

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About

Credits

Date
Nov 07, 2011
Agency:
TBWA/Chiat/Day
Client:
Visa
Executive Creative Director:
Patrick O'neill
Global Creative Director:
Will Hammond
Associate Creative Director:
Mariota Essery
Associate Creative Director:
Scott Brown
Executive Broadcast Producer:
Guia Iacomin
Assistant Broadcast Producer:
Alicia Portner
Management Supervisor:
Jennifer De St Remey
Creative:
Liz Cartwright
Creative:
Stephen Lum
Creative:
Ryan Lehr
Creative:
Cage Clegg
Creative:
Greame Campbell
Creative:
Greg Halbreich
Creative:
Evan Boswell
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
Executive Producer:
Doug Halbert
Producer:
Mary Livingston
Production Supervisor:
Marlo Verdin
Editorial Company:
Whitehouse Post
Editor:
Russel Icke
Editor:
Rick Lawley
Editor:
Dan Oberle
Assistant Editor:
James Dierx
Assistant Editor:
Brandon Porter
Producer:
Joanna Manning
Executive Producer:
Sue Dawson
VFX:
The Mill
Executive Producer:
Sue Troyan
VFX Producer:
Sabrina Elizondo
Lead Flame:
Phil Crowe
Nuke:
Becky Porter
CG Lead:
Nick Lines
Production Coordinator:
Mary Melendez

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