Creativity

Football Pros Zidane and Cannavaro Face Off in Visa's New World Cup Ad

Published on May 22, 2014

Editor's Pick

Former football pros-turned coaches Zinedine Zidane and Fabio Cannavaro star in this meal-time face off for Visa, part of the brand's World Cup campaign promoting the marketer's new slogan "Everywhere you want to be."

The spot was created out of Almap BBDO and directed by Rebolucion's Armando Bo. In it, Frenchman Mr. Zidane steps into an Italian restaurant, where a World Cup game between his country and Italy plays on the tube. Former Italian rival Fabio Cannavaro stands nearby and things get heated as the game airs, and each star's alliances are made clear.

The commercial was released first in Brazil but will air in more than 100 countries starting on June 1.

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About

Credits

Date
May 22, 2014
Agency:
ALMAP BBDO Sao Paulo
Client:
Visa
Exec. Creative Director:
Marcello Serpa
Exec. Creative Director:
Luiz Sanches
Creative Director:
Renato Simoes
Creative Director:
Bruno Prosperi
Copywriter:
Marcelo Nogueira
Copywriter:
Otavio Schiavon
Art Director:
Benjamin Yung Jr.
Art Director:
Marcus Kawamura
Production Company:
Rebolucion
Director:
Armando Bo
Executive Producer:
Patricio Alvarez Casado
Executive Producer:
Ciro Cesar Silva
Producer:
Mariana Fiordelice
Post Production:
Bitt
Sound:
Raw Audio

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