Creativity

Visa: Signature Living

Both the wannabe wealthy and the actually rich can start making plans for how to spend their disposable cash (assuming they really have some) in the adventure of a lifetime, thanks to the ultimate to-do list provided by Visa. Created by AKQA to promo

Published on Feb 22, 2007

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Both the wannabe wealthy and the actually rich can start making plans for how to spend their disposable cash (assuming they really have some) in the adventure of a lifetime, thanks to the ultimate to-do list provided by Visa. Created by AKQA to promote the credit card giant's Signature line of luxury rewards cards, the online campaign collects a staggering list of "things to do while you're alive," such as "go heli-skiing" or "kiss the Blarney Stone," at the "Signature Living" website. Each activity is accompanied by small nuggets of related content—whether it be videos, photos, fun facts, amusing little animations, or links to additional information—with more "things to do" scheduled to be added in April.

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