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Visa Celebrates Skating Gold With Interactive Mosaic

Fans Can Upload Avatars And Tag Themselves

Editor's Pick

Olympic sponsor Visa celebrated Meryl Davis and Charlie White's gold medal for skating at the Winter Olympics by creating an interactive mosaic based on pictures of fans. It features an image of Davis & White from their performance in Sochi, composed of avatars of all the fans from around the world that used the hashtag #TeamVisa for Davis & White on Twitter. Fans that participated received a tweet from Visa showing their avatar within the image (which also included a digital autograph from Davis & White). People can also find and tag themselves, as well as upload their avatar to the mosaic.

To complement the mosaic, Visa aired a new congratulatory ad for Davis & White immediately following their medal performance on NBC's broadcast of the Sochi 2014 Games.

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Date
Feb 20, 2014
Client:
Visa
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Industry
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