Creativity

Anyone Can Be a World Cup Fan, Says Visa in Latest FIFA Film

Published on Jun 06, 2014

Editor's Pick

Visa's third World Cup film comes from Brazil via AlmapBBDO and, using the brand's tagline "Wherever you want to be," is themed around the idea that at World Cup time, all kinds of people become soccer fans. From rugby fans to physicists, contortionists, clowns, fishermans and actors, a diverse range of folk are featured getting caught up in the drama of the World Cup in Brazil. (The montage of fans seems to be something of a theme in this year's crop of World Cup ads: see Coca-Cola's Signs). The ad was filmed in Brazil, and produced by Stink Sao Paolo.

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About

Credits

Date
Jun 01, 2014
Agency:
Almap BBDO
Chief Creative Officer:
Marcello Serpa
Client:
Visa
Executive Creative Director:
Luiz Sanches
Creative Director:
Bruno Prosperi
Creative Director:
Renato Simões
Copywriter:
Renato Simões
Art Director:
Luiz Sanches
Art Director:
Bruno Prosperi
Production Company:
Stink São Paulo
Director:
Jones + Tino
Sound Design:
Raw Audio
Agency Producer:
Vera Jacinto
Account Supervisor:
Gustavo Burnier
Advertiser's Supervisor:
Antonio Lucio
Planner:
Cíntia Gonçalves
Media:
Rodrigo Andrade

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