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Anyone Can Be a World Cup Fan, Says Visa in Latest FIFA Film

Editor's Pick

Visa's third World Cup film comes from Brazil via AlmapBBDO and, using the brand's tagline "Wherever you want to be," is themed around the idea that at World Cup time, all kinds of people become soccer fans. From rugby fans to physicists, contortionists, clowns, fishermans and actors, a diverse range of folk are featured getting caught up in the drama of the World Cup in Brazil. (The montage of fans seems to be something of a theme in this year's crop of World Cup ads: see Coca-Cola's Signs). The ad was filmed in Brazil, and produced by Stink Sao Paolo.

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Visa commercial portrays different football fans during the World Cup. It is the 3rd global piece and reinforces the theme "Wherever you want to be".
Jun 01, 2014
Almap BBDO
Chief Creative Officer:
Marcello Serpa
Executive Creative Director:
Luiz Sanches
Creative Director:
Bruno Prosperi
Creative Director:
Renato Simões
Renato Simões
Art Director:
Luiz Sanches
Art Director:
Bruno Prosperi
Production Company:
Stink São Paulo
Jones + Tino
Sound Design:
Raw Audio
Agency Producer:
Vera Jacinto
Account Supervisor:
Gustavo Burnier
Advertiser's Supervisor:
Antonio Lucio
Cíntia Gonçalves
Rodrigo Andrade
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