Vision Express Journeys Through the Eye in Cinematic Spot

Dare Interprets the Anatomy of an Eye

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Editor's Pick

Dare and 1st Ave Machine's Roman Rutten show you the importance of a regular check in with your opticians at Vision Express with a stunning spot that interprets in artistic ways the anatomy of an eye. Working with the VFX team at Fieldtrip, the agency mixes live-action, CGI and special effects, although Mr. Rutten tried to include as much in-camera as possibke, using special effects tank shots, and high-speed filming.

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Feb 25, 2014
Vision Express
Roman Rutten
Prod. Co.:
1st Avenue Machine
George K.@MPC
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