Creativity

Visit Brazil Launches Spot to Promote Natal, Where The USA Will Play Its First WC Game

Embratur and Neogama BBH Work on Spots to Promote Each Host City

Published on Dec 10, 2013

Editor's Pick

Tourism promotion from Embratur, the tourism authority for the World Cup host, is off and running, just a couple days after FIFA held the World Cup draw to decide the groups that will determine who plays who first -- and where they'd do that.

Working with Neogama BBH, Embratur created videos for each of the 13 key countries that will have teams in the World Cup, and each video is narrated by someone from that country (in this case, the U.S.) that lives in Brazil. One of those videos is for Natal, the gorgeous coastal city that will host the United States in its first match against Ghana. Read more about the tourism campaign on AdAge.com.

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About

Credits

Date
Dec 10, 2013
Agency:
NEOGAMA BBH
Client:
Visit Brazil

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