Creativity

Visit Florida: Beauty

Published on Apr 11, 2014

Editor's Pick

Maybe the endless East Coast winter has frozen our brains over, but these goofy travel ads for Florida, created out of Sapient Nitro, made us chuckle out loud. Directed by David Gaddie of The Colony, they star sun-starved tourists as a migrating flock who get a birds-eye view of all the fun the state has to offer. The spots are completely absurd, like the Skittles of travel ads. Make sure to check out "The Warmer Side of Winter" and "Migration" too.

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About

Credits

Date
Apr 11, 2014
Agency:
SapientNitro Miami
Client:
Visit Florida
Exec. Creative Director:
Robert Kleman
Exec. Creative Director:
Matthew Atkatz
Creative Director:
Jordan Lipton
Creative Director:
Jason Levine
Art Director:
Mark Toler
Art Director:
Danielle Fay
Copywriter:
Brian Jones
Agency Producer:
Monica Alameda
Production Company:
The Colony
Director:
David Gaddie
Director of Photography:
Massimo Hanzonet
Executive Producer:
Angela Bowen
Line Producer:
John McWhirter
Editor:
Damien Massingham
VFX:
Afterparty
VFX Lead:
Nick Crist
Colorist:
Jordan Lister
Music:
Nylon Studios

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