London Made One Tourist a Super VIP For This Promotional Film

California Teacher Takes Tea With Downton's Butler, Visits the Science Museum with Stephen Hawking

Published on

Editor's Pick

No longer is it enough for tourism campaigns to show a few nice shots of the city or country in question and tell people to go there. Stunts are the name of the game now -- and they don't come much bigger than this one for Visit London, the tourism brand from London's promotional marketing board London & Partners.

Via agency The Brooklyn Brothers, it ran a social media contest last autumn encouraging people to audition to become "London's Official Guest of Honor" by submitting a film or photo describing their perfect day in London.

This film, launched today on YouTube, shows the winner -- Adaeze Uyanwah, a teacher and creative writer from California -- experiencing London as surely no normal tourist ever will. Her highlights include visiting London's Science Museum with Professor Stephen Hawking; taking afternoon tea at Lord's Cricket Ground with Downton Abbey's butler, Carson, played by actor Jim Carter; opening Tower Bridge and (of course) meeting London Mayor Boris Johnson. The film, directed by Rupert Murray of production company You Are Here, ends by inviting people to apply for next year's contest. Form an orderly queue, please.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 24, 2015
The Brooklyn Brothers London
Visit London
Rupert Murray
Prod. Co.:
You Are Here
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age