Creativity

This Dissolving Mud Soldier Commemorates the WW I Battle of Passchendaele

Installation by Visitflanders Invites People to Visit the Flanders Battlefields

By Alexandra Jardine. Published on Jul 28, 2017

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To mark the centenary of the World War I Battle of Passchendaele, Belgian tourism agency Visitflanders has unveiled an installation of a soldier crafted from mud outside London's National Gallery.

The "Mud Soldier," crafted with sand mixed with mud from Passchendaele, Flanders Fields, Belgium, and is designed to evoke the terrible conditions endured by soldiers in the trenches at the battle. Due to persistent heavy rain that fell at the time, soldiers battled in thick sludge-like mud. The temporary sculpture is displayed on the North Terrace of London's Trafalgar Square for just four days and will slowly dissolve as it's exposed to rain (of which there is plenty in London at present.)

The installation was created by Ogilvy & Social Lab Belgium, with young artist Damian van der Velden,a a graduate of the Royal Academy of Arts of the Hague, making the sculpture.

Andrew Daines, Director of Visitflanders U.K. and Ireland said in a statement: "We hope that this art installation will inspire the visiting public to think about this milestone year in the Centenary of one of the First World War's most horrific battles."

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About

Credits

Date
Jul 28, 2017
Agency:
Ogilvy & Social.Lab Belgium
Client:
Visitflanders
Creative Director:
Mathieu Cardon
Concept Provider:
Mathieu Cardon
Art Director:
Sebastien Stevens
Art Director:
Gauthier Fairon
Art Director:
Arnaud Gerats
Copywriter:
Bill Bilquin
Copywriter:
Elizabeth Dewar
Copywriter:
Raphaël Allegro
Strategy Director:
Jakub Hodbod
Managing Director:
Patou Nuytemans
Chief Operating Officer:
An VandeVelde
Account Director:
Isabel Artoos
Account Manager:
Laurien Lelievre
Production Company:
Sculpture Events Europe
Artist:
Kilian
Artist:
Damian Van Der Velden
Producer:
Jan Keersmaekers

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