Creativity

A Pair of Horses Shot This Local Tourism Campaign

What Else Do You Expect From the 'Horse Capital of the World'?

By Will Jarvis. Published on Jun 06, 2017

Editor's Pick

Vegas Trip and Barbie Mills are credited videographers for VisitLex's -- Lexington, Kentucky's latest tourism campaign. Weird names, huh? Well, they're horses.

Advertising Lexington as the "Horse Capital of the World," the city's tourism organization VisitLex teamed up with Cornett, a Lexington-based agency, to put GoPros on a few local ponies, and the result is a campaign filmed completely by horses.

If the shaky shots don't indicate who's behind the camera, text appears at the end of each spot, stating, "This commercial was filmed by a horse. Seriously."

The concept began as a joke, but Cornett creative director Whit Hiler found it a funny and simple concept. With only an hour of footage, Cornett produced four 15-second spots. U.K. grocery chain Waitrose took a similar approach last year, when it strapped cameras to cows to promote the care that goes into how it sources its food.

A behind-the-scenes video -- filmed by humans -- accompanies VisitLex's four spots, the others which can be seen which can be seen here, here and here.

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Credits

Date
Jun 06, 2017
Agency:
Cornett
Client:
VisitLEX
VP of Marketing:
Gathan Borden
Creative Director:
Whit Hiler
Art Director:
Dave Jones
Copywriter:
Jonathan Spaulding
Copywriter:
Anne Trussell
Photographer:
Clay Gibson
Videography/Editing:
Kong Production
Videographer:
Ian Friley
Editing:
Ian Friley
Videographer:
John Buckman
Editing:
John Buckman
Senior Account Planner:
Leslie Miller
Production:
Mill Ridge Farm
Videographer:
Vegas Trip
Videographer:
Barbie Mill
Talent:
Kittens Peak
Talent:
Jacaranda Peak
Horseman:
Price Bell
Horseman:
Headley Bell

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