A Pair of Horses Shot This Local Tourism Campaign

What Else Do You Expect From the 'Horse Capital of the World'?

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Editor's Pick

Vegas Trip and Barbie Mills are credited videographers for VisitLex's -- Lexington, Kentucky's latest tourism campaign. Weird names, huh? Well, they're horses.

Advertising Lexington as the "Horse Capital of the World," the city's tourism organization VisitLex teamed up with Cornett, a Lexington-based agency, to put GoPros on a few local ponies, and the result is a campaign filmed completely by horses.

If the shaky shots don't indicate who's behind the camera, text appears at the end of each spot, stating, "This commercial was filmed by a horse. Seriously."

The concept began as a joke, but Cornett creative director Whit Hiler found it a funny and simple concept. With only an hour of footage, Cornett produced four 15-second spots. U.K. grocery chain Waitrose took a similar approach last year, when it strapped cameras to cows to promote the care that goes into how it sources its food.

A behind-the-scenes video -- filmed by humans -- accompanies VisitLex's four spots, the others which can be seen which can be seen here, here and here.

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About

Credits
Date
Jun 06, 2017
Agency:
Cornett
Client:
VisitLEX
VP of Marketing:
Gathan Borden
Creative Director:
Whit Hiler
Art Director:
Dave Jones
Copy Writer:
Jonathan Spaulding
Copy Writer:
Anne Trussell
Photographer:
Clay Gibson
Videography/Editing:
Kong Production
Videographer:
Ian Friley
Editing:
Ian Friley
Videographer:
John Buckman
Editing:
John Buckman
Senior Account Planner:
Leslie Miller
Production:
Mill Ridge Farm
Videographer:
Vegas Trip
Videographer:
Barbie Mill
Talent:
Kittens Peak
Talent:
Jacaranda Peak
Horseman:
Price Bell
Horseman:
Headley Bell
Category
Genre
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