Vitamilk Recharges Your Phone Using Dead Batteries

Thai Brand Uses Residual Energy From Discarded Batteries

Published on Sep 26, 2013

Editor's Pick

Thai soy milk brand Vitamilk collected thousands of discarded batteries and built a phone recharging station to use their residual energy, in a stunt designed to promote its "recharging" properties. According to the company, most discarded batteries still contain around four milliamps of unused energy; so put together, 1500 used batteries could power 140 smartphones. In an installation co-ordinated by BBDO and Proximity Thailand, Vitamilk collected donated batteries and put them together to create its recharging station, which was placed in a shopping mall for two months.

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Sep 26, 2013
BBDO Proximity Thailand

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