Creativity

Vitamilk Recharges Your Phone Using Dead Batteries

Thai Brand Uses Residual Energy From Discarded Batteries

Published on Sep 26, 2013

Editor's Pick

Thai soy milk brand Vitamilk collected thousands of discarded batteries and built a phone recharging station to use their residual energy, in a stunt designed to promote its "recharging" properties. According to the company, most discarded batteries still contain around four milliamps of unused energy; so put together, 1500 used batteries could power 140 smartphones. In an installation co-ordinated by BBDO and Proximity Thailand, Vitamilk collected donated batteries and put them together to create its recharging station, which was placed in a shopping mall for two months.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 26, 2013
Agency:
BBDO Proximity - Thailand
Client:
Vitamilk

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.