Creativity

VitaminWater: Athletes

All the regular athletes.

Published on Aug 06, 2012

Editor's Pick

Vitaminwater and Sid Lee Paris take a partial page out of Nike's book with a new spot to celebrate regular athletes that won't ever make it to the Olympics, but should be noticed anyway.

The brand is owned by Coke, which is an official Olympics sponsor, making this a sanctioned, non-ambush campaign. Sid Lee Paris sent a sports commentator to pools and tennis courts, to relay the common man's exploits in a booming, Olympic-worthy way. The reactions -- and the dialogue -- are pretty hilarious.

Afterward, each athlete was joined by a Vitaminwater rep who handed them a bottle of the drink.

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About

Credits

Date
Aug 06, 2012
Agency:
Sid Lee Paris
Client:
VitaminWater
Creative Director:
Sylvain Thirache
Copywriter:
Celine Mornet-Landa
Copywriter:
Clément Mornet-Landa
Producer:
Thomas Laget
Director:
Victor Dupuis

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