VitaminWater: Energy Bus Shelter

Recharging on the go.

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Vitaminwater is underlining its energy-boosting powers with interactive bus shelters that allow commuters to recharge electronic devices.

The bus shelters, installed on bus routes in New York, Los Angeles, Chicago, and Boston, offer a 5-volt battery powered USB port that allows users to charge mobile phones, music players and gaming devices. They form part of the soft drink brand's 'You're Up' campaign, underlining its message that it is formulated to provide a quick boost when you are on the go.

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About

Credits
Date
Jul 14, 2011
Agency:
Crispin Porter + Bogusky
Client:
VitaminWater
Executive Creative Director:
Ari Merkin
Group Creative Director:
Gerard Caputo
Group Creative Director:
Alex Burnard
Group Creative Director:
Dave Schiff
Associate Creative Director:
Jason Levine
Associate Creative Director:
Justin Smith
Associate Creative Director:
Tony Kalathara
Art Director:
Patrick Feehery
Art Director:
Liem Nguyen
Copywriter:
Alex Augustinos
Copywriter:
Brian Friedrich
Designer:
Aaron Willard
Print Producer:
Robert Hannau
Print Producer:
David Niblick
Digital Artist:
Ana Martinez
DFX:
Eduardo Santiesteban
Quality Control:
Darryl Tait
Quality Control:
Hiran Lopez
Quality Control:
Jose Incer
Outdoor Company:
Atomic Props
Content Management Supervisor:
Peter Giorgi
Content Supervisor:
Brenda Aguilar
Content Manager:
McKenna Olson
Assistant Content Manager:
Sarah Whitworth
Business Affairs:
Natacha Hernandez
Cognitive Anthropologist:
Teresa Harris
Traffic Manager:
Erik Howerbush

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