Creativity

Vitoria: My Blood is Red and Black

Sucking the red out of jerseys.

Published on Jul 18, 2012

Editor's Pick

Brazilian sports club Vitoria and Leo Burnett Tailor Made are promoting the need for blood donations in Salvador Bahia with an unusual stunt. The red jerseys the team wears have been "sucked dry," and the red won't come back until supporters pony up some blood donations. Since the campaign launched last week, donations have increased by 46% in the city, and the team's jerseys are halfway back to red.

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About

Credits

Date
Jul 18, 2012
Agency:
Leo Burnett Tailor Made - Brazil
Client:
Vitoria

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