Vitoria: My Blood is Red and Black

Sucking the red out of jerseys.

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Brazilian sports club Vitoria and Leo Burnett Tailor Made are promoting the need for blood donations in Salvador Bahia with an unusual stunt. The red jerseys the team wears have been "sucked dry," and the red won't come back until supporters pony up some blood donations. Since the campaign launched last week, donations have increased by 46% in the city, and the team's jerseys are halfway back to red.

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Jul 18, 2012
Leo Burnett Tailor Made - Brazil
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