Creativity

Vitra: Chair

Modern musical chairs

Published on Apr 05, 2011

Editor's Pick

Nexus Productions' Johnny Kelly used 40 of Edward Barber and Jay Osgerby's Tip Ton chairs to create this stop motion homage to the tilt-y new seat from Vitra.

Kelly used a series of photographs of the chair in action for the opening sequence, and was inspired by everything from Japanese military marches to Busby Berkeley for the formations and patterns of the chairs throughout the video.

The chair will be launched at the Salone Internazionale Del Mobile 2011 furniture fair in Milan on April 12th.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 05, 2011
Client:
Vitra
Production Company:
Nexus
Director:
Johnny Kelly
Executive Producer:
Chris O'Reilly
Producer:
Beccy McCray
Stop Frame Animator:
Matt Cooper
Director of Photography:
Pete Ellmore
Production Designer:
Graham Stoughton
Post Production/Grade:
Alasdair Brotherston

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.