Nexus Productions' Johnny Kelly used 40 of Edward Barber and Jay Osgerby's Tip Ton chairs to create this stop motion homage to the tilt-y new seat from Vitra.
Kelly used a series of photographs of the chair in action for the opening sequence, and was inspired by everything from Japanese military marches to Busby Berkeley for the formations and patterns of the chairs throughout the video.
The chair will be launched at the Salone Internazionale Del Mobile 2011 furniture fair in Milan on April 12th.
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