Vittel Turns Your Sofa Into Running Shoes

Water Brand Aims to Get Couch Potatoes Up and Running

Published on Jun 16, 2014

Editor's Pick

Vittel and Ogilvy Paris have been coming up with some innovative ways to get people thinking abouttheir wellbeing. Last month we wrote about the cap that reminded you to drink water every hour. And now, to get couch potatoes up and running, the water brand is converting people's old sofa covers into running shoes.

Those interested can visit the Couch Converter website, where they can upload a picture of their old couch. If their picture is selected (the brand has committed to make 50 pairs up until August 15th) a shoe designer will then customize a pair of running shoes made from the fabric of their couch. Inside each shoe is a motivational message (from their sofa, presumably) like "I'm with you buddy," or "Never forget where we came from." The free shoes will be dispatched within eight weeks.

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Jun 16, 2014
Ogilvy & Mather Paris


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