Creativity

This Vittel Water Bottle Will Remind You to Drink Every Hour

Ogilvy Paris Created Fun Packaging for Water Brand

Published on May 27, 2014

Editor's Pick

Drinking enough water -- experts recommend eight glasses a day -- is pretty difficult. After seeing research suggesting that 80% of the French population doesn't drink water because they simply forget to, Ogilvy Paris and Vittel created a fun way to remind people that it's time to drink.

A "Refresh Cap" on each water bottle featured a little timer that sets itself every time you screw the cap shut. Once an hour is up, a "flag" pops up, reminding ou its time to take a sip or two.

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About

Credits

Date
May 27, 2014
Agency:
Ogilvy & Mather Paris
Client:
Vittel

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