Creativity

Mobile Phones Divide, Then Reconnect a Couple in This Touching Telecom Spot

Brazil's Vivo Launched Spot on 'Dia dos Namorados'

By Alexandra Jardine. Published on Jun 14, 2017

Editor's Pick

So many of us are guilty of addiction to cellphones these days that even mobile companies are telling us to put them down occasionally.

In a film for the Brazilian equivalent of Valentine's Day, (Dia dos Namorados, celebrated June 12), Telefonica-owned telecom network Vivo uses a story about cellphone addiction to show how phones can actually connect us.

The ad, created by Africa and directed by Vellas from Saigon, tells the story of a guy who can't get his girlfriend's attention because she's glued to her phone. So, he texts a series of photos to her, showing first the open front door of their apartment, the hallway and then leading her on a hunt for him across the city. Eventually she finds him in a cafe, hopeful of finally engineering a romantic moment -- that is, after he's meaningfully put her phone face down on the table.

The spot ends with the words: "Live more love. And less everything else."

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About

Credits

Date
Jun 14, 2017
Agency:
Africa
Chief Creative Officer:
Sergio Gordilho
Client:
Vivo
Executive Creative Director:
Ricardo Figueira
Creative Director:
Felipe Gall
Creative Director:
Daniel Ottoni
Creative Team:
Leandro Pinheiro
Creative Team:
Phil Daijó
Agency Producer:
Rodrigo Ferrari
Agency Producer:
Patricia Melito
Agency Producer:
Eduardo Machado
Client Services:
PC Freitas
Client Services:
Ananias Junior
Client Services:
Marcella Braga
Media:
Luiz Fernando Vieira
Media:
Rodrigo Medeiros
Media:
Beto Lima
Media:
Mel Carvalho
Media:
Janaina Tenorio
Media:
Luana da Mata
Media:
Hully Sa
Media:
Bruno Veiga
Media:
Karol Alves
Media:
Leonardo Tocca
Planning:
Rodrigo Maroni
Planning:
Aldo Pini
Planning:
Douglas Nogueira
Planning:
Priscila Meldonian
Planning:
Maria Elisa Fernandes
Planning:
Alexandre Dória
Production Company:
Saigon Filmes
Director:
Vellas
Director of Photography:
Agustin Claramunt
Executive Producer:
Marcelo Altschuler
Production Coordinator:
Carol Pessini
Production Coordinator:
Marina Blum
Production Coordinator:
Gabriela Mangieri
Art Director:
Marcelo Reginato
Editing:
Rami D'Aguiar
Post Producer:
Jacquelini Lima
Post Production:
Nash Production
Post Production Coordinator:
Virgini Fares
Sound Design:
Ant Food
Sound Design Executive Producer:
Amanda Grus
Sound Design Executive Producer:
Lou Schimidt
Client Approval:
Marina Daineze Kersztes
Client Approval:
Carolina Sierra de Oliveira
Client Approval:
Mariana Prado
Client Approval:
Gustavo Pessoa
Client Approval:
Fabiano Croitor
Client Approval:
Gustavo Amorin Diamantino
Client Approval:
Wilson Farias do Rego Junior

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