Creativity

McCann Melbourne's 'Guilt Trips' Takes Home Creative Effectiveness Grand Prix

Australian Transport Corporation v/Line Hits Close to Home

Published on Jun 16, 2014

Editor's Pick

Australian coach and railway transport company V/Line created prepaid train tickets-- a simple gift for parents in remote towns to send their children with a healthy dose of guilt. The familiar theme is visited in this as parents were given instructional guidebooks and referred to handy how-to-make-you-kids-feel-guilty videos on YouTube.

McCann Melbourne was awarded the Creative Effectiveness Grand Prix at the Cannes Lions International Festival of Creativity for its work on the campaign. Read the adage.com story for details.

For more of the goings on at Cannes, tune into Creativity's "The Best of Cannes."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 16, 2014
Agency:
McCann Melbourne
Client:
V/Line

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.