Vodafone Australia: vBooks

"Handmade Gifts of Love" has been on my reading list.

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Vodafone Australia encourages cricket-lovers to get sneaky with "Vbook" a new campaign that lets you get a cover for a real-life book -- something serious-sounding, like "Backyard Crustaceans," as held up by Aussie caption Michael Clarke in video above -- through a special site.

But it's not ordinary book -- it's a sneaky cover that holds your phone so you can stream live cricket via Vodafone.

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About

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Date
Nov 01, 2012
Client:
Vodafone Australia
Category
Latest Creativity News on Ad Age

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