After branding rotis with hand-washing messages for Lifebuoy, OgilvyAction did another stunt at this year's Kumbh Mela, the once-every-four-years religious festival that is visited by over 100 million people.
To promote Vodafone's value added services that include devotional music brought straight to your phone, the agency took advantage of the frigid weather and handed out branded earmuffs that had embedded within them, tiny headphones that played religious music. The recipients just dialed "123" to get the tunes.
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