Creativity

Vodafone: Facebook vs. Hamilton

Can you beat Lewis Hamilton?

Published on Aug 30, 2010

Editor's Pick

To show off the speed of its faster mobile data network in The Netherlands, Vodafone has issued a challenge pitting F1 racer Lewis Hamilton against 28,000 Facebook users.

The brand is calling those Facebookers to join in a mass race against the champ-their mugs will become part of a virtual vehicle against which Hamilton will compete on September 13, to be broadcast live on Facebook.

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About

Credits

Date
Aug 30, 2010
Client:
Vodafone

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