Vodafone: Facebook vs. Hamilton

Can you beat Lewis Hamilton?

Published on

Editor's Pick

To show off the speed of its faster mobile data network in The Netherlands, Vodafone has issued a challenge pitting F1 racer Lewis Hamilton against 28,000 Facebook users.

The brand is calling those Facebookers to join in a mass race against the champ-their mugs will become part of a virtual vehicle against which Hamilton will compete on September 13, to be broadcast live on Facebook.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 30, 2010
Client:
Vodafone
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age