Creativity

Vodafone: Go Tag App

Vodafone sets up a game of mobile tag for its launch of the HTC Magic phone.

Published on Sep 04, 2009

Editor's Pick

To raise awareness for the launch of the Vodafone HTC Magic phone, Marvellous created a branded game, "Go Tag," in which contestants earned points by tagging each other through pictures.

Teams led by Dutch celebrities were equipped with HTC magic phones that featured a "tagging" app that allowed players to tag each other by taking their pictures. The team that was tagged the most lost the game. Members of the winning team each won HTC magic phones.

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About

Credits

Date
Sep 04, 2009
Agency:
Marvellous
Client:
Vodafone
Writer:
Francesca Myerson
Art Director:
Jon Carney
Production Company:
Marvellous
Postproduction:
Marvellous

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