Creativity

Martin Freeman Seems to Be in 'Gravity' in Vodafone's Latest Spot

Framestore Worked on Outer Space Adventure Helmed by Jeff Low

By Alexandra Jardine. Published on Mar 14, 2018

Editor's Pick

We last saw him in a Christmastime love story for Vodafone, but in the brand's new TV spot, Martin Freeman's hapless character seems to have been transported into outer space, or at least into a "Gravity"-style movie.

The latest ad sees Freeman apparently in a NASA-type control room, trying to help an astronaut who's stranded in outer space without oxygen. "Keep it together, I'm all you've got out here," he tells the panicking astronaut. Freeman manages to engage the airlock and seems to have saved the day--but then, disaster strikes. It's revealed that he's playing an interactive space game with a friend, and his unreliable broadband has failed. His friend tells him to try Vodafone broadband instead. (Meanwhile, we want to know where his girlfriend from the Christmas ads went--is he too busy playing video games to see her again?)

Jeff Low of Biscuit once again directs, for Ogilvy London. Framestore, the VFX house that actually worked on "Gravity" is, perhaps not unsuprisingly, responsible for the effects, creating the spaceship and astronaut in CG.

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Credits

Date
Mar 14, 2018
Agency:
Ogilvy London
Client:
Vodafone
Director:
Jeff Low
Production Company:
Biscuit Filmworks
Visual Effects:
Framestore
Chief Creative Officer:
Mick Mahoney
Creative Director:
Richard Barrett
Creative Director:
James Manning
Agency Producer:
Kim Parrett
Managing Partner:
Jon Tapper
Business Director:
Katharine Easteal
Account Manager:
Tania Zorrilla
Account Executive:
Amy Dooley
Planning Partner:
Sandie Dilger
Creative Planner:
Charlotte Walters
Production Company:
Biscuit Filmworks
Director:
Jeff Low
Producer:
Sam Chitty
Editor:
Work Editorial
Production Company:
Framestore
Creative Director:
Jordi Bares
Visual Effects Supervisor:
Chris Redding
Colorist:
Steffan Perry
Producer:
Josh King
Sound Studio:
Soundtree
Soundtrack Composer:
Peter Raeburn
Sound Design:
Henning Knöpfel
Producer:
Jay James
Talent Agency:
Talent Republic
Lead Lighting CG:
Sebastian Mayer
Lead Lighting CG:
Jordi Bares
CG Lookdev:
Mathias Cadyck
CG Effects:
Charlie Bayliss
CG Effects:
Rafael Rey Camacho
CG Modeler:
Adam Chabane
CG Modeler:
Michael John
CG Modeler:
Johannes Sambs
CG Modeler:
Sondre Utheim
CG Texture:
Alice Roseberry-Haynes
CG Texture:
Marnie Pitts
CG Texture:
Henrique Campanha
Rigging:
Andy Butler
Animation:
Gez Wright
Animation:
Felice Minieri
Screen Graphics Designer:
Nikola Yordanov
Compositor:
Chris Redding
Compositor:
Sam Meisels
Colorist:
Steff Perry
Senior Visual Effects Producer:
Josh King
CG Line Producer:
Lara Marshall
Mission Badge Designer:
Lara Marshall

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